If you want your business to surpass the competition, then you need to create a brand for it. For that, the most important thing that you need is a logo. However, not just any logo will do, as there are already hundreds of thousands of generic logos in the world. What you need is a unique logo that’s attractive and represents your brand aptly.
If you to design a top-notch logo for your brand, then just follow these steps:
1. Identify Your Story
Every powerful brand is based on a powerful story. In fact, experts have given many reasons why storytelling should be a priority for marketers. So, if you are going to design a logo, then you need your story to base it on. For instance, Apple tells the story of being innovative and pushing the limits of our imagination. Similarly, Whole Foods tells the story of a healthy life that can be achieved with healthy eating. What’s your story? Take your time, and write it down.
2. Write Down Words that Describe Your Brand
Now it’s time to be creative. What you need to do now is think about your brand and write down 10 words that describe it perfectly. For instance, if yours a computer hardware brand, then some of the words could be reliable, superfast, advance, cutting-edge, etc.
3. Design Draft Logos
Now that you know your brand’s story and the keywords that it’s based on, you can start working on some ideas. All you need to do is grab a paper and pencil and sketch some rough designs. You don’t have to do polished work, just freestyle it, whatever comes to your mind. Of course, if you need some inspiration, then you can check out some of the top creative and original logo designs on the Internet. However, you still need to keep the following things in mind:
- Keep the design simple. Complex designs that contain a lot of elements can easily confuse the customers and lower its overall impact. Such designs are hard to memorize too.
- Always keep in mind your target demographic. After all, the logo is “for” a certain group of individuals who share similar interests, values, locations, etc. So, the logo design should be relatable to them.
- Since you are just sketching the draft designs without using any colors, you may face difficulty when you do actually put colors in the designs later. This is because there is actually psychology of color in marketing and branding, and if you overlook the principles here, then you may not get the desired impact from the overall design.
- Don’t design logos based on today’s design trends. Your logo must be timeless and unaffected by changing times.
4. Get Feedback and Pick a Winner
Once you have designed a few sketches of your company logo, it’s time to select the winning design. For that, you need feedback from others which could include your friends, family, and of course your team members. Just make sure that you don’t get attached to your designs as your personal opinions and emotions shouldn’t come in the way of your decision-making and your company’s actual branding.
Apart from the opinions of others, you should also keep your target customers in mind. In other words, the best design should also be suitable for your customers. Once you have a design that fits both requirements, you can proceed to the next step.
5. Polish the Best Design
Now that you have the base design ready, you can do the top-quality design work and bring it to life. The easiest way to do that is to use online logo maker tools as they are cheap, easily accessible, and can be used by professional graphic designers as well as casual users.
The best online tools will give you all the features and services you need to create a digital copy of your dream logo. In fact, you will be able to make any number of changes you want rather easily compared to pen and paper.
6. Choose Colors and Fonts
As mentioned earlier, colors have psychological attributes and you want the colors that carry the emotions and values of your brand. However, you also need to pick the fonts carefully as they too have negative and positive associations.
The following are different types of fonts with their unique characteristics:
- Serif: Easy to read in print. Examples include Georgia, Times New Roman, etc.
- Sans Serif: Exactly what they sound like: “fonts without (sans) serif” as they don’t have small lines on the edges of letters (serifs). Since they don’t have serif, they appear clearer on websites. Examples include Helvetica, Arial, etc.
- Monospaced: Have large spaces between letters as they are designed to mimic the text of a typewriter. Examples include Consolas, Courier, etc.
- Script: Designed to look like human handwriting. Examples include Comic Sans, Lucida, etc.
All these fonts show emotions and personality traits too which are:
- Serif: mature, practical
- Sans Serif: neutral
- Script: casual, feminine
- Monospaced: plain
If you are unable to decide which font works best for your logo, then you can experiment with different options. With an online logo tool, this shouldn’t be a big problem.
7. Download, and That’s it!
Your logo is ready now, and you can download it in the size you want and in the format you want. Make sure that you use it as many places as possible starting with your website, blog, email signature, business cards, etc. Good luck!